Segodnya, a Ukrainian general-interest daily, continues to lead the national press market. According to Kantar TNS Ukraine research company, the newspaper's average issue readership is 602,370 readers (MMI 2018.3 + 2018.4 survey, consolidated waves for Q3 and Q4 2018).
"Today we see a strong demand for the real and balanced journalism. People want to feel safe in their country and find support, tips, and comfort in the information. This is exactly Segodnya's mission. We are thankful to our readership for their appreciation and for finding the opportunity to buy the newspaper every morning. They start their day with our news and end the day with our stories and interviews," said Segodnya Editor-in-Chief Olha Huk.