SCM Group is represented in the mobile communications market by Astelit, operating under the life:) brand.
The national mobile operator life:) is leading in Ukraine according to the number of new subscribers and
serves a territory inhabited by 92% of Ukraine’s population. The provider has
been using the GSM 900 and GSM 1800 standards running a database of 9.4m subscribers as of
the end of Q1 of 2008.
In the Q1 of 2008 the share of active subscribers of the operator
reached 62% of the total subscribers base and amounted
to 5.8m users. In the first quarter of 2008 the income of the operator increaseв by 111% - to $90.2 million – as compared to the first quarter of 2007
and the market share of the operator increased to 17.2% (11.5% in the Q1 2007
and 15.9% in late 2007).
life:) is a young,
dynamic, and fast-growing mobile provider that offers innovative services for
all Ukrainian market user segments including individual, contract-based, VIP,
corporate, etc.
The strategic objectives of life:) cover the
introduction of convergent services that
match mobile communication with IT solutions. This will make the provider an
integrated source satisfying different communication needs such as mobile
communications, fixed-line serves, internet access, etc. life:)
is committed to developing cutting-edge technologies, in particular 3G
communications.
Astelit is engaged in active cooperation with the world IT leaders, in
particular with the leading software developers Microsoft – in rendering
services based on the Hosted Exchange solution for corporate subscribers; and
Adobe Systems in development of innovative user service solutions.
The marketing
strategy of life:) aims at creation of exceptional segmented products combining
favourable GSM-offers with non-GSM advantages that are appealing for the life style of certain user
communities. Among such products is the GSM application “Lady life:)”, with additional services for women: bonuses for
incoming calls, free of charge shopping, etc.
In June 2006 Astelit/life:) as the best new
company in the world was the first Ukrainian company to receive a prestigious
international business award Stevie, which was called “Oscar of the business
community” by the New York Post.
Mobile operator Life:) is a socially responsible company which creates new
jobs and in cooperation with state and non-profit-making organisations works to
solve the problems of homeless children and human trafficking. On 24 October
2007 the International Organisation of Migration gave life:)
the award “For Social Responsibility in Fighting Human Trafficking”.
The official website of Astelit and life:) provider is here: www.life.com.ua
